The Dan Gurney Special was an option package available for the 1967 Standard (body style 91) and XR7 Cougars. It was also available in 1968 on Standard Cougars only. It was introduced in mid-model year 1967 to promote sales of more Cougars. It consisted of a dress-up package added to the car either from the factory, or the dealership. Lincoln-Mercury advertising said this: It's Motor Trend Magazine's "Car of the Year"...with special extras inspired by racing champ Dan Gurney. Plus the unique set of persuasions that put Cougar in a league by itself to start with. Drive something special. Mercury Cougar Dan Gurney Special. Specially equipped with: Turbine wheel covers F70 x 14 wide-oval nylon cord whitewall tires Chromed engine dress-up kit: Chrome air cleaner lid Chrome valve covers Chrome Oil Dipstick Chrome Radiator cap Dan Gurney signature decal Cougar 289 cu. in. V-8Plus these fine Cougar Features:Concealed headlamps that open - cat-like, at night, Sequential rear turn signals, Foam-padded front buckets, Simulated wood-grain steering wheel, Choice of 16 colors, Pleated vinyl upholstery, Wall-to-wall carpeting, Sound insulation package, Ford Motor Company Lifeguard Design safety features.
Note: There has been a lot of confusion over the years between the Dan Gurney Special, and the XR7-G. These are NOT the same things; they are two very distinctly different Cougar options. See The XR7-G registry page for more information on that option package.