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68 R-code Option (non-GTE)
Registrar: Bill Quay 68-r-code@cougarclub.org

Table of Contents

A 1968 R-code

1968 R-Code

Owned by Arlene Quay

1968 MERCURY COUGAR "R" CODE NON-GTE The 428 Cobra Jet was introduced April 1 1968 as a mid year change and was nothing more than a $420.95 Engine Option in the Mercury Cougar in 1968. It could be ordered in a Standard Hardtop, GT, XR-7, GTE, or XR7-G. All Serial Numbers (VIN) should start as 8F91R (Std. Hardtop) or 8F93R (XR-7) for Dearborn built cars; or 8R91R (Std. Hardtop) or 8R93R (XR-7) for San Jose built cars. Below is a list of some of the unique items found on the 1968 "R" Code:

  • The 428CJ could be ordered with an Automatic or 4-Speed.
  • All 1968 428CJs were equipped with Ram Air as standard equipment. The Ram Air (Flapper Lid), which had a rubber seal that sealed the Air Cleaner to the underside of the Hood, was unique in 1968, as the front area had a distinct bend between the two reinforcing ribs. In later years this bend extended out past these ribs.
  • The Satin Black Hood Scoop for the 1968 is unique, as it has 8 mounting studs, where the Eliminator Scoop in 1969 and 1970 used 10 mounting studs.
  • All 428CJ equipped cars had a Satin Black painted Stripe on the Hood, extending from under the Hood Scoop, down over the front, even straddling the center chrome Mercury Emblem. All cars received this -- even for the color Black.
  • All 1968 428CJ cars received a Starter Delay. This was mounted over the Starter Solenoid and was designed to prevent the starter bendix/starter gear from being ground into the flywheel/flexplate while it was still turning from a start attempt that failed.
  • 428CJ cars came with 24F Batteries
  • All 1968 428CJ cars received the Competition Handling Package, which was a required $30.64 Option. This Option included heavy duty Springs and Shocks. The front Sway Bar was 15/16th diameter, and in 1968 only, there was a 3/16th's inch spacer-plate mounted between the Sway Bar's front, U-shaped Clamps and the lower Frame.
  • All 1968 428CJ cars received 6-inch wide Wheels, whether Standard or Styled Steel.
  • The common Tires found on these cars were Goodyear Polyglass (No Size in White) F70-14 Raised White Letter Tires, which were a $73.40 required Option.
  • The Rear end Housing was a 9-inch with a nodular third member and 31-spline Axles.
  • Unlike later years, there was NO "Drag Pack" Option in 1968, hence NO 428SCJ in 1968
  • In 1968 only 428CJ cars had the lower wrap-around shock tower bracing
  • There was NO factory insignia or badges to indicate the car had a 428CJ under the hood
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